Podcast Advertising and Hosting at its Best: Booth 304
Join one of Libsyn's sessions or panels at #PM24 in Washington, DC. Explore topics encompassing community building, video content creation, branding strategies, and the ins and outs of podcast advertising.
First Day of #PM24
Tuesday, August 20th
Starting a Video Podcast: Understanding Your Needs as a Creator
Brian Cottington, Video Designer & Editor
📆 Date & Time: August 20, 2024 10:15 AM to 10:45 AM ET
📍Location: Emerging Trends Track Stage (Inside Expo)
🔗 Link: PM24 Swapcard App (coming soon)
Curious about the fundamentals of launching a video podcast? Dive deep with us as we explore the crucial elements of choosing the right gear, connecting with your target audience, and mastering strategies for effective content creation, audience interaction, and establishing a strong brand identity. This panel is perfect for those just stepping into the world of podcasting or those making the leap to video. Get ready to be armed with actionable tips and insights that will help you craft professional and captivating video podcasts.
The State of Podcasting Community
Elsie Escobar, Director of Community & Content
📆 Date & Time: August 20, 10:45 AM ET
📍Location: Creator Expert Talks Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
This session explores podcasting community evolution, engagement challenges, and effective management. Our seasoned panel will share insights from their experiences, the impact of the internet on expectations, and the balance of opportunities and pitfalls. This dialogue will deepen understanding of sustaining a vibrant community, offering valuable insights for both new and existing podcasting communities.
Driving Organic Messaging: The Art of Podcast Brand Integration
Meredith Krantz, National Account Director
Stephen Perlstein, EVP of Publishing
📆 Date & Time: August 20, 4:30 PM to 5:00 PM ET
📍Location: Podcaster Track Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
Fed up with dull ads? Uncover how integrating brands within podcasts can transform them into dynamic marketing channels. This session will guide you through forming genuine brand-podcaster partnerships, offering practical tips for fostering organic connections and cultivating devoted listeners without sacrificing authenticity. Dive into expert insights and closely guarded secrets to master seamless brand integration that resonates. Libsyn Ads will reveal how to revolutionize host-read ads, enhancing listener engagement to unprecedented heights.
Show Me The Money: How Creators Should Monetize Their Shows in 2024
Bob Kane, Country Manager, Canada
Anthony Savelli, EVP of Sales
📆 Date & Time: August 20, 4:30 PM to 5:00 PM ET
📍Location: Quill Sponsor Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
Unlock the secrets to maximizing or starting your podcast’s monetization strategies. Join industry leaders and successful podcasters as they share the latest trends, tools, and techniques to turn your passion into profit. From dynamic ad insertion and subscription models to merchandise and crowdfunding, discover a variety of revenue streams that can elevate your show in the podcast landscape. Whether you’re a seasoned podcaster or just starting out, this panel will equip you with actionable insights and practical tips to boost your income and climb the ranks.
Celebrate 20 Years of Podcasting With Libsyn
Stop by Libsyn booth 304 on Tuesday, August 20th from 11:30 to 12:30 for some birthday fun.
We're here to celebrate YOU
and the future of podcasting.
Second Day of #PM24
Wednesday, August 21
A View From the Top
Elsie Escobar, Director of Community & Content
📆 Date & Time: August 21, 10:15 AM to 11:15 AM ET
📍Location: Emerging Trends Track Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
Each year at PM, Steven Goldstein of Amplifi Media assembles a group of industry professionals for a conversation about the state of the podcast industry, as seen by some of those "at the top." This year, the panel calls our Emerging Trends Track home, featuring conversations with eyes on the future of the industry. Steve will be joined by Ross Adams, CEO of Acast; Andrew Mason, CEO & Founder of Descript; Dan Misener, Co-founder of Bumper Media; and Farid Haji, Senior Director of The Roost Podcast Network.
Expanding Your Podcast To YouTube
Stephen Perlstein, EVP of Publishing
📆 Date & Time: August 21, 11:45 AM to 12:05 PM ET
📍Location: Creator Expert Talks Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
Join Stephen Perlstein for a presentation on transforming your podcast for YouTube success. Learn strategies for engaging audiences, expanding your social media presence, and monetizing video podcasts for increased revenue. Discover our playbook for creating standout podcast YouTube channels, including key takeaways on adapting audio for video, enhancing engagement across platforms, and unlocking new revenue streams.
Podcasters & Their Stationary The Power of Analog: Pens, Paper, Notebooks, Journals and More
Elsie Escobar, Director of Community & Content
📆 Date & Time: August 21, 1:00 PM ET
📍Location: Braindate Lounge In Person
🔗 Link: PM24 Swapcard App
Join Elsie for a lively session blending podcasting with the allure of analog tools. Celebrate the joy of pens, paper, notebooks, and journals in our digital age. Perfect for outlining episodes, brainstorming, or showcasing your favorite stationery. Bring your cherished analog tools for a mix of podcasting chats, stationery show-and-tell, and networking with fellow enthusiasts. This event is an informal, fun opportunity to dive into stationery, gain insights from other podcasters, and explore new ways to enrich your podcast with analog magic. A chance to relax, laugh, and forge new connections awaits!
How Podcasts Are Re-Shaping The Creator Economy & What It Means For Brands
Rachel Vasquez, Account Executive, Libsyn Ads
📆 Date & Time: August 21, 1:30 PM to 1:50 PM ET
📍Location: Industry Expert Talks Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
Currently valued at $250B, the creator economy is expected to reach $450B by 2028, according to Hubspot. This should come as no surprise since, in a recent creator study conducted by the IAB with Talk Shoppe, 89% of advertisers said they feel positive about creator content advertising, and 92% consider it a high-quality channel. But there’s one segment of creators that stands out in the crowded field: Podcasters. These powerful storytellers have the ability to capture audience trust in a way that’s just not possible across other channels, and they’re influencing purchase decisions like no one else can. In this session, we’ll look at how podcasters are redefining what it means to be an influencer, and how brands can tap into the top trends across the medium.
Prior Proper Planning Prevents Poor Performance! Why your Ad Operations Team is critical for long-term sponsorship success
Sydney Dennis, Ad Operations, Libsyn Ads
📆 Date & Time: August 21, 3:00 PM to 3:30 PM ET
📍Location: Podcaster Track Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
Congratulations on your podcast sponsorship! Delve into Ad Operation strategies to build sustainable partnerships, guided by the "Prior Proper Planning Prevents Poor Performance" philosophy. Learn the critical role of Ad Operations in campaign success and sponsor renewals, including the importance of conversion tracking and execution. Join our panel to understand why effective Ad Operations is essential for shaping campaign success and achieving long-term sponsorships.
YouTube and Podcasting DEMYSTIFIED: Practical Strategies for Video and Audio-Only Podcasters
Brian Cottington, Video Designer & Editor
📆 Date & Time: August 21, 4:30 PM to 5:00 PM ET
📍Location: Emerging Trends Track Stage (Inside Expo)
🔗 Link: PM24 Swapcard App
This session will lay out the current state of podcasting as it pertains to the inclusion of YouTube. Brian will feature tips and techniques for audio-only and video podcasters to set up their YouTube accounts, gain familiarity with YoutTube studio/analytics, and define best practices for gaining the most visibility within the platform.
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