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Podcast Advertising and Hosting at its Best:  Booth 302

Join one of Libsyn's sessions or panels at #PM25 in Dallas. Explore topics encompassing community building, video content creation, branding strategies, and the ins and outs of podcast advertising.

Option 1 - Were coming to Dallas (3)

First Day of #PM25
August 19

1-Aug-06-2025-07-30-24-4842-PM

They're Just Not That Into You and Podcast Data Can Tell You Why                                                                        

Tom Webster | Rosemary Scalabrino | Chris Avello

📆 Date & Time: Tuesday, August 19, 10:30 AM

📍Location:  Quill Sponsor Stage                                                                                                                      🔗 Link: 

Chris Avello joins Tom Webster and Rosemary Scalabrino to explore a challenge every podcaster faces: Your downloads are climbing. Momentum builds. But then — the drop-off. The listeners you worked so hard to win are tuning out, and you’re left guessing what went wrong.  

In this panel, we’ll dig into the data behind listener churn and help you turn passive plays into loyal listeners. From pinpointing where attention fades to understanding what your audience really wants, you’ll leave with the tools to make your podcast stick.

 

2-Aug-06-2025-07-30-24-3188-PM

Podcast Analytics That Matter: Smarter, Not Harder: AI Tools & Video Tricks That Keep It Real                                                                         

Brian Cottington

📆 Date & Time: Tuesday, August 19, 2:30 PM

📍Location: Podcaster: Emerging Trends Stage                                                                                                     🔗 Link:

AI tools are revolutionizing video content creation, but how can creators use them effectively while maintaining a human touch? This session blends demos, case studies, and ethical debates about automating video scripting, production, and packaging—without losing the authenticity that audiences love.

Discussion Points:
* AI Shortcuts for Video - Scriptwriting, AI voiceovers, automated editing 
* AI shortcuts for packaging- thumbnails/titles/descriptions
* Human vs. AI-Generated Content - What viewers actually connect with? 
* Where is the line? How should creators use AI?

Video creators leave with actionable AI tools to streamline workflows, plus a clear understanding of ethical boundaries—helping them produce high-quality content faster while keeping it genuine.

3-3

More Than a New Name: Your Essential Checklist for a Successful Podcast Rebrand

Elsie Escobar

📆 Date & Time: Tuesday, August 19, 4:00 PM 

📍Location: Podcaster Stage 1                         

 🔗 Link: 

Considering a podcast rebrand? It's more than just a new title and cover art! This session provides a step-by-step checklist for established podcasters navigating the often-overwhelming process of rebranding their show. We'll move beyond surface-level aesthetics to dive into the critical strategic decisions that ensure a successful rebrand, mitigating the risk of alienating your existing audience while attracting new listeners. 



Second Day of #PM25
August 20

5-1

Evolution and Impact of  Micro-Pods                                                                        

Brooke Collins | Glenn Rubenstein | Cameron Powers

📆 Date & Time: Wednesday, August 20, 9:45 AM

📍Location:  Industry Expert Talks Stage                                                                                                       🔗 Link: 

Chris Avello Joins Rosemary Scalabrino and Jennifer Longoworth ur downloads are climbing. Momentum builds. But then — the drop-off. The listeners you worked so hard to win are tuning out, and you’re left guessing what went wrong.

In this panel, we’ll dig into the data behind listener churn and help you turn passive plays into loyal listeners. From pinpointing where attention fades to understanding what your audience really wants, you’ll leave with the tools to make your podcast stick.

 

6-1

Are there any Silver Bullets for Marketing your Podcast?                                                                                  

 Rob Walch

📆 Date & Time: Wednesday, August 20, 9:45 AM

📍Location: Podcaster Stage 1  

🔗 Link:

This session exposes why so much podcast marketing advice fails. We’ll reveal how Apple Podcasts actually works (not how people think it works), debunk common myths, and show you what truly grows your audience—based on real data, not hype. You’ll learn why most podcast stats can’t be trusted and how to spot the real numbers. Whether you’re just starting out or you’re a seasoned podcaster, this talk pulls no punches.

If you’ve ever wasted money on a “grow your audience” course, be warned—this might hurt. For podcasters ready to cut through the nonsense and learn what truly grows audiences, this session will be your wake-up call.

7-2

Beyond Uploads: Advanced Libsyn Hacks for Growth & Efficiency

Mathew Passy

📆 Date & Time: Wednesday, August 20, 1:00 PM

📍Location: Creator Expert Talks Stage                     

🔗 Link:

Most podcasters use Libsyn for hosting—but are they maximizing its potential? Discover underused features, workflow optimizations, and integrations that save time and amplify reach.  

Key Takeaways 
- Automating distribution & repurposing content efficiently  
- Using analytics to refine your strategy  
- Pro tips for dynamic ad insertion and multi-platform growth  

 

8-3

Programmatic Podcast Ads: How It Works & What’s Next                                                                        

Stephen Pickens | Kim Hagan

📆 Date & Time: Wednesday, August 20, 1:15 PM

📍Location:  Industry Expert Talks Stage                                                                                                              🔗 Link: 

Are you ready to discover how brands and agencies purchase podcast ads programmatically? Join our session to explore the advertiser's perspective, covering targeting, pricing models (CPM vs. performance-based), and essential success metrics. Learn what sets programmatic buying apart from direct deals and how automation is transforming podcast advertising.

We'll also examine future trends like AI-driven ad buying, contextual targeting, and cross-platform measurement. Understand the implications of privacy changes and industry shifts, such as cookie deprecation, on advertising strategies.

Takeaways:
- How programmatic ad buying works for podcasts, from targeting to pricing
- Proven strategies for optimizing campaigns with real-world success stories
- Upcoming technological innovations and their impact on the industry
- Predictions for the future of programmatic podcasting in the next 3-5 years

 

9-1

 Why Smart Brands Are Betting Big on Podcasts                                                                                            

Scot Herd & Anthony Savelli

📆 Date & Time: Wednesday, August 20, 1:45 AM

📍Location: Industry Expert Talks Stage

 🔗 Link:

Join advertising veterans Scot Herd and Anthony Savelli—two experts with decades of experience selling ads across newspapers, local and network radio/TV, and digital—for a fast-paced look at how podcasting has become the most practical and targeted platform for brands.

In this 30-minute session, Scot and Anthony will break down the key similarities and differences between traditional and digital advertising, revealing why podcasts combine the best of both worlds: the trust and engagement of radio with the precision and measurability of digital. You’ll walk away with actionable insights on how to leverage podcast advertising effectively, including how to select the right shows, measure performance, and capitalize on host-read endorsements.

Whether you’re a brand, agency, or podcaster, this session will help you understand why podcasting is no longer just an "emerging" medium—it’s a must-buy.

10-1

Should You Join a Podcast Network? How to Vet the Deal Before You Sign.

Stephen Perlstein 

📆 Date & Time: Wednesday, August 20, 2:00 PM

📍Location: Creator Expert Talks Stage                         

🔗 Link:

Not all podcast networks are created equal, and not every show is ready for one. In this straight-shooting session, Libsyn SVP of Business Development Stephen Perlstein breaks down the real questions creators should be asking before partnering with a network. You’ll learn how to assess the tradeoffs, spot red flags, understand common deal structures, and protect your creative and financial future. Whether you’re being courted by a sales rep or dreaming of full-service support, this session will help you cut through the hype and make a smart, strategic decision.
 
Key Takeaways:
  • The common podcast network models, and how they really operate
  • What networks expect from you (and what you should expect from them)
  • The most overlooked deal terms that can come back to bite you
  • How to tell if you're ready, or better off solo
This isn’t a pitch. It’s a playbook for creators who want to level up without losing control.
 

 



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